Project Info

For the Christmas campaign for TUSGSAL they wanted to share a simple message to their customers and wish them a ‘Merry Christmas’. I wanted to create something simplistic and eye catching that would reflect the childlike fun of the holiday season.

The design was created in vector-art to look simple and childish, with the purpose of attracting children interest. Throughout the month of December the design was rolled out across 1o buses and created a festive feeling in both the passengers and pedestrians.