SGMT ( Societat General de Mobilitat i Transport ) is the parent company that maintains the  ‘Aerobus’ in Barcelona. With thoughts of the primary usage and placement of the logo, I researched the transport market and usages of design within it.

The final design was a simple clean 2 colour concept. Flat and clean, the design had to provide a bold visual image in situ across the Aerobus fleet of buses, as well as working across numerous other branded materials including all stationery.