The Book of Everyone is personalised book created by the user and a host of artists from around the world. For summer we wanted to devise a low cost campaign that would engage the community and celebrate the artists who helped create the book. So with Ice cream being ubiquitous mainstay of the summer months, we created ‘Ice Cream & Art Month’, a celebration of art through the most iconic summer food stuff.
We built a public gallery in WP for the community to produce and submit works around the theme, and reached out to artist, design and illustrator to get involved. In conjunction I arranged interviews with other artist throughout the month, created a community run Pinterest board, and explored the community through short Instagram interviews and portraits.